Conversion rate optimization
The typical conversion rate per ad interaction, expressed as a percentage. Simply dividing the number of conversions by the total number of ad interactions that can be linked to a conversion within the same time period yields the conversion rate.
CRO for B2B/SaaS & B2C companies
Lead generation is the process of initially piqueing your consumers’ interest by engaging them on your website, collecting their information via various channels (forms, sign-ups, surveys, etc.), then getting in touch with them in order to convert them into devoted, repeat customers. It is your responsibility as a B2B/SaaS company to assist your customers in finding what they need, pique their attention, and facilitate their purchasing decision.
One of the biggest problems facing online retailers is shopping cart abandonment, which costs them billions of dollars in annual sales revenue